CPGR Luncheon Program - March 2010

Will Your Will Be Known? & New Decade Donors

Thursday, March 25, 2010
9:30 a.m. - 11:00 a.m. (Pre Luncheon Session - Coffee/Tea/Water only)
11:00 a.m. - 1:15 p.m. (11:00 a.m. Registration & Networking/11:30 a.m. Lunch/Noon - 1:15 p.m. Presentation)
The Denver Country Club, 1700 East First Avenue, Denver, CO 80218
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You can attend via audio/video Outreach in Colorado Springs by registering here! 

Program Description

Will Your Will Be Known? 9:30 a.m. – 11:00 a.m.
$15 CPGR members: $25 non-members
Bequests are the most popular planned gifts. Is your organization motivating your donor friends to support your mission through their wills and bequests? Learn how to launch an effective will and bequest marketing campaign, make greater impact with your website, e-newsletters, ads and brochures and explore how electronic and print media can boost your planned giving results and bequests.

New Decade Donors 11:30 a.m. – 1:15 p.m.
$40 CPGR members: $55 non-members
As the field of gift planning enters the new decade, who will be the donors during 2010 - 2020? This presentation covers trends that will shape the donors of the future. Based on the evolving economy, wealth and taxes and the foreseeable financial planning boom, a focus on marketing opportunities for the “Greatest Generation” group and baby boomers will be explored. Much of the discussion will center on the use of eMarketing techniques for planned gifts in the coming decade. The presentation will close with stories of New Gift Planners already raising $10 Million+ in eGifts. Do you want to join this group? We will talk about the reasons for their success and how you too can be successful in the decade ahead.

Sandra Henningsen
Certified Gift Planning Associate
Assistant Vice President
Crescendo Interactive, Inc.

Sandra Henningsen, Assistant Vice President of Crescendo Interactive, Inc., oversees GiftLegacy eMarketing services. She mentors charities in establishing planned giving websites and marketing planned gifts using the Internet, eNewsletters, and royalty-free literature. She speaks, teaches seminars and writes in the area of eMarketing and gift planning. Sandra has been part of the Crescendo staff serving charities and professional advisors in gift planning for 17 years

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