Planned Giving, The Donor Centered Way

Planned Giving, The Donor Centered Way

Thursday, June 24 - 8:30 – 10:00 a.m. 
Penelope Burk, Cygnus Applied Research

Donor‐Centered Fundraising is the breakthrough concept in fundraising and communication that reduces donor attrition while setting a new standard for fundraising success. Supported by eight years of research with thousands of donors from across North America, the donor‐centered philosophy emerged from research and testing on why donors stop giving or give less than they could, and how retention and average gift value can be dramatically improved.

In this session, author, fundraising researcher, and futurist, Penelope Burk, explores the kinds of acknowledgement and communication that drives future bequests and planed gift contributions. She makes a compelling argument for Donor‐Centered Fundraising as the remedy for closing the gap between intending to make a planned gift and actually solidifying the contribution.

Agenda Highlights:

• Donor‐Centered Fundraising: a definition.
• The fundraising gap: the growing divide between donors' ability and willingness to give and current fundraising performance.
• Attrition: the most serious problem in fundraising today and how donor-centered fundraising can bring it under control.
• Key findings from the research studies on donor communication and recognition.
• How a donor‐centered approach can move donors very quickly from introductory‐level gifts to higher level major and planned gift programs.
• Why even incremental improvements in donor retention will have a significant effect on your long‐term fundraising performance.
• Measurable results: how to communicate this vital information

Thanks to our Sponsor!