From Peril to Planned Gift to Profit

From Peril to Planned Gift to Profit

Thursday, June 24 - 10:30 a.m. - 11:45 a.m.
Penelope Burk, Cygnus Applied Research

Cygnus' national research has found that fundraising cannot just wait out the recession then return to business as usual because donors have moved to a new way of giving. But inspiring their ongoing loyalty and earning generous contributions is still possible if not-for‐profits give donors what they really need. While this means being open to thinking about fundraising differently and adjusting some outdated and ineffective practices to be donor‐centered, those who adapt their operations to this new dynamic will reap the rewards ‐ whether the economy is up or down.

CONTENT HIGHLIGHTS

• Is it really the economy...or is it something else going on? Penelope highlights the key findings of her 2009 national survey in which 22,000 donors talked about how they plan to give in the current environment and how their changing behavior is motivated by more than just the economy.

• Trust, leadership, and flexibility:The three critical elements of successful fundraising in a changing world and how to showcase them for donors in developing planned gifts.

• Are your fundraising programs safe?How changing donor preferences are presenting new and creative opportunities for fundraising programs planned and major gifts.

Thanks to our sponsors!